Our Philosophy
Established in 1855, Reutlingen University was first a weaving school and now has turned into a state-run campus university of applied sciences in Reutlingen, Baden-Württemberg. On the initiative of the industry, an institution for textile education and research was created that has remained true to its roots to this day. As spinning, weaving and warp knitting can still be found at Reutlingen University today, professors and students from Reutlingen University work hand in hand to develop a project, called RU Enterprises, which was founded in 2017.
The idea of RU Enterprises is based on the will to establish a start-up which is fully managed by students, who in return are coached by experienced professionals. It’s based on a non-profit organization. This is an exceptional opportunity for students to gain practical experience as executive managers in various fields of the fashion industry. We prioritize values as sustainability, quality, diversity and community which we try to demonstrate through our products. Sustainability is about acting responsibly and resource-efficiently considering the three domains: environment, economy and social responsibility. Therefore, we use certified cotton for our collection to ensure transparency. Sustainability itself is also a part of our lectures and is strongly discussed.